The jingle is coming back! i’ve noticed a few new radio jingles over the past month being aired. Its good to know that they have not been lost! I don’t think advertising would be the same without them. Jingles like “Bargaintown” have been used for decades. “Centra – for the way we live today” is another one that comes to mind straight away. And of course not to mention the amazing “So many reasons to shop at Easons” jingle written by Egoboo composers Greg Malocca and Alan Killian. A catchy jingle like that creates a great brand. It becomes familiar to the listener and will stick in the consumers head! But the catchier the better – whether its an annoying music piece or not!!!