Jingle composer – adverts that stand out from the others.
Jingle composer at Egoboo Recording Studio
At Egoboo recording studios in Dublin, producer and composer Greg Malocca has been writing jingles for radio and tv advertising since 2005. Jingles are a great way to make an advert stand out. Identifying a specific genre or sound which suits the brand is key. For example, a recent jingle composition for the Quote Devil has been gaining more and more It first started as an advert on a few local radio stations. It then moved to sponsoring the weather on Radio Nova and in November, 2014 it began its first TV appearances by sponsoring the weather on TV3 as well as 30 second TV ads.
With the Quote Devil brand, the Company had developed a cool dude character, dressed a bit like Elvis and who could take on many roles e.g. firefighter or ambulance driver. A hero type of guy! So this led to an idea of having the girls a bit crazy for this hero character. This reminded me of the Andrews Sisters wartime boogie woogie style singing e.g. below…
The Andrews sisters were a huge hit in the 40’s and were famous for using three part vocal harmonies which later adopted the name “boogie woogie” style. This style has been used by many artists over the decades and even as recently as 2006 when Christina Aguilera released “Candyman”. Aguillera was nominated to win a Grammy award for Best Female Pop Vocal Performance. American music producer Linda Perry co-wrote the song and had a huge influence on the jazz style of the track.
Recording the Quote Devil Jingle was fairly straight foward once the direction was decided. I decided to hire a very dynamic singer who I had written songs before with, Grainne McCarthy. She has a great vocal range and can adapt to many styles including jazz. The vocals were recorded with a tube microphone and an SSL mic pre amp with VHD gain which ads a slight bit of distortion to give a slight older feel. I also used many instances of the WAVES and ABBEY ROAD REDD. 17 plugins. This is a great audio tool for getting a vintage sound especially on brass. See image below…
The three part layered vocal harmonies were all put through instances of WAVES CLA Vocals plugin. This is a great go-to plugin for achieving a great vocal sound. Using the “stereo” fader can widen the stereo image and really make the vocals jump out in the mix.
Lastly, I used the vintage drums plugin which comes with Native Instruments Komplete Ultimate Pack. This has amazing sounding drums straight out of the 40’s era. They just worked a treat and the groove was spot on for the boogie woogie genre.
Jingles are effective – why not try one?
At Egoboo, we can compose any style of jingle for your business. We can work directly with the client to identify a style of music that will work with their business and advertising campaign. Identifying the target market and a style of music that will appeal to that group, is key to the success of our jingles. Our jingles simpy work and our clients tend to use them for many years, e.g. Easons jingle, 11890 Jingle and many more.
If you are interested in creating a jingle for your business, please get in touch with us here